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ABOUT

Hi, I'm Justin — a marketer and content creator who likes living in the space between the creative and the analytical. I write the copy, shoot and edit the video, design the graphic, and then set up the tracking to see if any of it actually worked. Most people pick a lane. I never could.

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I'm finishing my M.A. in Digital Media at Northeastern (July 2026), with a B.A. in Communication from Bryant before that. Along the way I've been the Communication Coordinator at MIT's School of Architecture and Planning — turning dense academic work into video people actually watched — and the Growth Marketing Manager at Dylign, a startup out of Harvard Innovation Labs, where I was the only marketing hire and built the entire engine from scratch: Google Ads, email, analytics, social, and content across every channel.

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Being a one-person team taught me how to do a little of everything and own the whole thing end to end. I ran ads that hit nearly double the industry click-through rate, grew a brand-new Instagram from zero to 1,300+ followers, and figured out the analytics stack by teaching it to myself when there was no one else to ask. I learn fast because I've usually had to.

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I grew up in Hanoi, Vietnam, and work in both Vietnamese and English — which means I think a lot about how a message lands for different people, in different languages, from different starting points. That instinct shows up in everything I make.

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When I'm not working, I'm probably watching tennis (Nadal fan, for better or worse these days) or hunting down good food somewhere around Boston.

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Hard Skills

  • Paid advertising — Google Ads, Meta Ads, TikTok Ads

  • SEO & SEM

  • Marketing analytics — Google Analytics (GA4), Google Tag Manager

  • Email marketing & automation — Klaviyo, Mailchimp

  • E-commerce & web — Shopify, WordPress

  • Conversion tracking & lead funnel setup

  • Video production & editing — Adobe Premiere Pro, CapCut

  • Photo editing — Adobe Lightroom, Photoshop

  • Graphic design & content creation — Canva

  • Social media management — Instagram, LinkedIn, TikTok, YouTube

  • Content strategy & copywriting

  • Newsletter & email campaign production

  • Data analysis & performance reporting — Excel, Google Sheets

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Soft Skills

  • End-to-end project ownership

  • Cross-functional collaboration & stakeholder communication

  • Self-direction & initiative

  • Adaptability & resourcefulness

  • Fast, self-taught learning

  • Organization & time management

  • Creative problem-solving

  • Storytelling & translating complex ideas for a general audience

  • Relationship & partnership management

  • Bilingual communication — English & Vietnamese

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Tools

Google Ads · GA4 · Google Tag Manager · Meta Ads · TikTok Ads · Klaviyo · Mailchimp · Shopify · WordPress · Adobe Premiere Pro · Lightroom · Photoshop · CapCut · Canva · Excel · Google Sheets

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