Marketing Director @ Bryant's ISO
Over my years at Bryant University, one of the most exciting times, and also the most exhausting, was my sophomore year, when I became the Marketing Director for Bryant University's International Student Organization (ISO). Most people might not treat running marketing for the second biggest cultural organization on campus as a top priority, but that's not me. This position mattered deeply to my personal growth and, honestly, to my soul. It helped carry me through COVID and gave me a platform for my activism.
My first act as Marketing Director was organizing a National Bail Fund donation drive for the Black Lives Matter movement. What happened to George Floyd came right at the start of my term, and I didn't hesitate to propose a fundraiser supporting the people attending Black Lives Matter protests.
That fall, I also hosted an event on Vietnamese street food culture that I'm still proud of. To me, it was something of a phenomenon at the time, because it landed right in the middle of the global pandemic. ISO was struggling with attendance, and everyone was navigating hybrid events and virtual engagement for the first time. We were lucky to get five to seven people at an event, virtual attendees included. Mine drew more than 15, both in person and online. I'll let you in on the "secret" behind that turnout, except it isn't really a secret. It came down to doing everything on time and remembering that word of mouth is still the best marketing strategy there is. Adapting to that and building a successful event was the first time I proved to myself that I could read a situation and act accordingly.
As much as I'd love to bask in that one, I have to be honest: that year's ISO E-Board faced a tough run, and everyone worked hard to push through it. The marketing materials you see here are the culmination of dozens of events ISO organized across the year. For each one, I worked with different people to create the visuals, which taught me patience and how to accommodate everyone's needs. I hope that comes through in the images on this page.
Scroll to the end of the page to see the full gallery. If you'd like references or want to learn more about my background, feel free to reach out through the Contact page at the top of the site.